Encouraging individual responsibility

But what does it mean to be an individual? What are the individual’s responsibilities and the rights? When do you stop going with the flow to become a leader? How can you be a team player as well as an innovator? When do you stop being your own person – and start being selfish?

It is as individuals that we make choices and decisions, because we all have a unique idea of who we are and where our aspirations will lead us.

We have engaged with a range of issues facing the individual, ranging from waste recycling and packaging to health lifestyles and childhood obesity. We see it as a vital part of our role in being professional, effective and responsible communicators to get this balance right.