Families
We can't help being born into some kind of family. It is one of the building blocks of nature and civilisation. What social family constructs we lay upon biological necessity determines so much of who we are and what we become.Respecting our kith and kin
Families come in diverse shapes and sizes but they have always been the source of dynamic relationships. Between different generations and different branches of a family tree, between brothers and sisters, between cousins, aunts and uncles.Recognising these relationships – which can be a source of great joy and humour as well as pain and tension – is the secret to real and effective communication with families, whether you are marketing a new product or service, or communicating policy.