Retail
80% of business comes from 20% of customers - so it's essential to identify that 20% and implement strategies to increase recency, frequency and value of purchase.Click on for case studies >
Driving sales upwards
Our knowledge of direct and database marketing techniques enables us implement measurable campaigns that can add significant value to retail operations. Typically, our approach would include:
- An audit of current sales, marketing and database activity to identify areas for potential development including a review of customer data capture and existing communication tools
- Research and profiling of current customer base to identify common lifestyle and purchase characteristics that can help indicate potential new customers
- Positioning your organisation as a leader through a targeted, proactive and sustained awareness campaign targeted at key consumer audiences and media influencers
- Generatation of increased sales opportunities amongst current and potential customers through an integrated marketing campaign delivering creative and relevant direct mail, advertising, event and incentive programmes
Glennie pitches in with CampAway
We have recently been appointed by CampAway to assist them in the launch of their new business venture.
CampAway offers a unique hassle-free camping service - simply visit their website, choose an outdoor activity site, work out how many CampingPods you need and CampAway will do the rest. When you turn up at your chosen site, the fully-furnished CampingPods will be ready and waiting. It's as easy as that.
We will be developing CampAway's brand identity and implementing an integrated marketing communications campaign that pitches their service to various target groups.